-What was the overt message?
-What was the covert message?
-How does the disparity in the two of these make it propaganda?
The overt message was that people could consume less bread, (marked clearly by the text on the picture) leaving more to be rations for the troops. It was encouraging the consumption of other foods so that more could be sent to the troops.
The covert message was to support the American troops and to be patriotic, particularly during the war times.
This is considered propaganda because nothing in the picture directly assures the viewer that eating less bread will mean something for the war. However, by eating less bread (and sending it on as rations) the message that was meant to be sent was supported.
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